We hear a lot on why your business needs to be participating in social media. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube — if you listen to all the social media experts out there, you need them all. But of all the social networking components – all of your posts, content, and videos, know what…
Author: Hall
6 Helpful Applications for Google AdWords Labels
Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…
5 Ways to Make Your Pins Searchable on Pinterest to Drive Web Traffic
For many businesses, driving new and returning visitor traffic can be challenging. Pinterest is a valuable tool that not only has grown to have over 70 million users globally, but can be used to drive referral traffic to your site. Thankfully this infographic is a great guide to doing just that.
5 Elements of a Quality Backlink
Backlinks matter to SEO. Despite the rapid changes in the organic search landscape, that fact remains true. Backlinks are like signatures in your yearbook. When coming from the right source, they serve as a vote for your site that says, “this content is valid and relevant to what’s being talked about on this other site…