Author: Mike Johnston

Scenario: You and a co-worker are tasked with providing a high-level analysis on Google Analytics data for the previous year. You both pull the same report, but find that you end up with different totals at the end. You double and triple check your work, but keep getting different results each time. After racking your… Read more »

If you are like me and use Google Data Studio on a regular basis, you probably have noticed some discrepancies between the data pulled from the API and what is displayed in the native platform interface, i.e. Google Analytics or Google Ads. One of these such discrepancies resulted in us creating Custom Calculated Metrics for… Read more »

If you are like me, you probably see unnatural traffic all of the time sneaking into your Google Analytics data. It is a constant battle, and you sometimes feel like you will never get the clean data you deserve. Not all bot traffic is created equal though, and the measures necessary to remove this data… Read more »

This post was updated on May 25, 2017 to reflect the newest changes in Page Path Dimensions in Google Analytics. If you are anything like I was when I first started using Google Analytics, you’ve probably poked around with almost all of the pre-made reports available in the GA interface. I was always interested in… Read more »