In May of 2020, Google announced a set of Core Web Vitals they will be using to measure the quality of user experience for websites they crawl. These are some essential metrics that are common and critical across all websites. A month later, Google announced adding page experience metrics to Search ranking signals based on…
Author: Mike Johnston
Shedding Some Light on Structured Data, Schema Markup, and Rich Results in Google Search
What is structured data? What is schema markup? Why is schema.org important? What are rich cards? What is a rich snippet? What or who is JSON-LD? At first, it can be confusing when trying to wrap your head around what people are talking about regarding rich results on a Google SERP. Luckily, the landscape has…
How to Get Unsampled Data from Google Analytics
Scenario: You and a co-worker are tasked with providing a high-level analysis on Google Analytics data for the previous year. You both pull the same report, but find that you end up with different totals at the end. You double and triple check your work, but keep getting different results each time. After racking your…
Why You Should Create Custom Calculated Metrics in Google Data Studio
If you are like me and use Google Data Studio on a regular basis, you probably have noticed some discrepancies between the data pulled from the API and what is displayed in the native platform interface, i.e. Google Analytics or Google Ads. One of these such discrepancies resulted in us creating Custom Calculated Metrics for…