Google Alerts: 3 Tips for Reputation Management

Google Alerts is a powerful tool that many organizations, persons of interest and brands in general use to monitor their reputation across the web. The service works by notifying account owners of the latest relevant Google results across web, news, etc. based on the search queries you enter. Here’s how it works. You enter a…

Three Essential Ingredients for Creating Killer Content Online

One of the most crucial pieces of advice when it comes to online marketing and SEO is to create quality and engaging content.  Yet, this seems to be one of the biggest struggles for businesses and companies online.  Creating content doesn’t need to be overwhelming.  That’s why we’d like to share a few tips on…

The Most Important Piece of Your Social Media Strategy Is…

We hear a lot on why your business needs to be participating in social media. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube — if you listen to all the social media experts out there, you need them all. But of all the social networking components – all of your posts, content, and videos, know what…

5 Ways to Make Your Pins Searchable on Pinterest to Drive Web Traffic

For many businesses, driving new and returning visitor traffic can be challenging. Pinterest is a valuable tool that not only has grown to have over 70 million users globally, but can be used to drive referral traffic to your site.  Thankfully this infographic is a great guide to doing just that.