A profile is a customizable layer in between the raw tracking data and the reports you see in Google Analytics. Profiles can be used to filter or limit the raw data so you only see the data you need in your reports. If you want to collect data for just your company’s website, you can…
Category: Google Analytics
Understanding User Behavior: Segmenting with Google Analytics Custom Variables
Ever wish there was a way to segment your users based on their ongoing (or not ongoing) interaction with your site? And then decode why they may have stopped coming back? Not placed that order? Abandoned that contact form? You can – with something Google calls Custom Variables. You may have noticed them while cruising…
5 Important Google Analytics Data Points to Watch for Your Blog
We love Google Analytics here at Hall. It is robust, has so much information and it is free. Analytics will show you how your site is performing, how many people are coming to it, where they are coming from, what they end up doing on your site and so much more. If you are spending…
How do I exclude my internal traffic from Google Analytics reports?
Amanda just wrote about how to find out what your IP address; but how do you go about excluding your traffic from your Google Analytics reports? With the old version of GA I knew how to input my IP address so it would get filtered in the reports; but for some reason I couldn’t quite…