Category: Google Analytics

We here at Hall are big fans of Google Analytics. Why have a website and not know what it is doing? We feel the same way about all internet marketing efforts. If you are going to put your time and resources into it, you better have a plan to measure its effectiveness too. One of… Read more »

Your website is an additional marketing tool to help your business gain more visibility and leads. But if your site isn’t performing at its best then it’s not doing its job. Sometimes, as our job keeps us very busy, reviewing website stats to ensure its doing well is just not on the top of the… Read more »

One key metric to pay attention to when reviewing your web analytics is the bounce rate. The bounce rate tells you the percentage of single page visits on your website. Basically, it is the percentage of times a visitor viewed a page and exited the site without visiting any other pages. Your web analytics shows… Read more »