What is Conversion Rate Optimization?

By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on your website. We want people to make an online purchase, download more information like a whitepaper or a catalog, subscribe to your newsletter or blog,…

How do I get people to convert on my site?

The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over time. First, you have to know what you want users to do while they are on your site. Here are some common examples: Call you…

Monitor Web Traffic Trends with Google Analytics

Your website is an additional marketing tool to help your business gain more visibility and leads. But if your site isn’t performing at its best then it’s not doing its job. Sometimes, as our job keeps us very busy, reviewing website stats to ensure its doing well is just not on the top of the…