Importance, Impact, and Implementation Google Consent Mode V2 is a tool for website owners and marketers seeking to comply with privacy regulations while maintaining effective analytics and advertising practices. We’ll explore why Consent Mode is important, who it affects, and how to implement it effectively. Note: We’re not legal professionals. For specific advice when it comes…
Category: Google Analytics
You’re Not Losing Data When Changing Match Types
Have you ever tweaked a keyword’s match type only to see its performance history vanish? You’re not alone. Many advertisers face this seemingly data-wiping scenario. But fear not. The truth is a little more nuanced. Here’s What’s Happening When you change a keyword’s match type, Google Ads doesn’t delete the old data. Instead, it treats…
Hall’s Favorite Apps and Websites of 2022
For most people, hardly a day goes by without some sort of web search or social media scroll. Websites and apps keep us organized, informed, productive, and entertained. This year, our team has compiled a list of our favorite and most used sites and apps of 2022. Our Favorite Websites growth.design/case-studies – A collection of…
Get Your Website Tracking in GA4 Today
The Google Analytics Is Dead! Long Live Google Analytics! It is the end of an era. Google has prompted the users of its Google Analytics service to move from Universal Analytics to the new standard Google Analytics 4 (GA4). With this change comes a much simpler and streamlined process for tracking, as well as some…