Tracking the performance of your site is extremely important. This information allows you to make informed decisions when making improvements. It can help you identify issues and opportunities. When it comes to tracking your site there are many tools out there that range in price and purpose. All of these services will require some amount…
Category: Google Analytics
Understanding How Your Users Navigate Your Site
We all have the best of intentions when doing most things and websites are no different. When creating an ongoing plan for how your site will function, from design and content to how you try to get users to contact you, there are often a set of directives or goals for the site to achieve.…
Google Rebrands and Updates
This summer Google has been making changes. Pretty notable ones, too. Google Adwords = Google Ads Recently, Google rolled out some changes to their ad platform. Change can be good and we hope this update is on the right track. Google explained the reason for the rebrand, Google Ads, was in an effort of responding…
Protecting Your Website’s Data and Getting Ready for GDPR
Keeping the information you collect and store on your website secure should always be a top priority. You want to make sure your website is safe for both you and your users. With the increase of data breaches, it is important that you know what, where and how you are storing information on your website.…