If you recently tried to look at a custom report in Google Analytics, you may have noticed that the report (which may have always worked perfectly) are now displaying an error message when trying to view it. The Google Analytics error reads “Invalid schema. There was an error retrieving the requested dimensions/metrics.” If your Google Analytics Custom…
Category: Google Analytics
What is Google Optimize?
Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
What is Google Web Light?
Recently, while looking through our Google Analytics data for bad referrals and other spam traffic to exclude from our reporting, we noticed a new hostname in one of our profiles for: {example-website}.com.googleweblight.com. Curious if this was spam traffic or something from Google, we did some digging. If you see this data in your Google Analytics…
Online Marketing Trends – Predictions for 2017
It’s that time of year again where we begin to wrap up 2016 and reflect on all that has passed this year. Last year, we made a few predictions that came to fruition, such as the need for more content in SEO, the emergence of Apple Pay, and voice becoming a relevant player. However, some…