In the world of SEO, user experience is no longer a fringe factor; it’s a central component of Google’s ranking algorithm. At the heart of this shift are Core Web Vitals, a set of specific metrics that measure a website’s real-world user experience. A strong score can give you a competitive advantage, while a poor…
Category: Organic Search (SEO)
Beyond Code: How AI Tools like Cursor are Revolutionizing SEO
Okay, so here’s something that blew my mind recently. You know those AI coding tools like Cursor and Windsurf that all the developers are raving about? Well, turns out they’re not just for writing code. I’ve been experimenting with them for SEO work, and honestly, it’s been a game-changer. Let me walk you through what…
Using AI to Supercharge Your SEO Strategy
The SEO landscape is rapidly evolving. With easily accessible artificial intelligence (AI), especially large language models (LLMs), some old strategies are becoming less effective. While there is a lot of chatter about AI-powered SEO, there’s a lot of confusion about what these tools are capable of if left to their own devices. Knowing what’s real,…
2024 Insights: Technology & Marketing Trends to Watch in 2025
As we wrap up another year, our team at Hall took some time to reflect on the most impactful trends, tools, and shifts in web development and marketing. From AI advancements to evolving user behaviors, here are the highlights of our discussions and predictions for the future. The Most Game-Changing Technology or Trend in 2024…