Core Web Vitals: First Input Delay (FID)

First Input Delay, or FID, is a metric being used in Google’s May 2021 page experience ranking update. It is one of three Core Web Vitals included in the update, all of which you can learn more about in our previous post. We’re covering these metrics individually to help you make sure your site is…

Core Web Vitals: Largest Contentful Paint (LCP)

Largest Contentful Paint, or LCP, is one of the three main Core Web Vitals that will be a part of the page experience ranking update Google is planning to release in May of 2021. But what is it? As mentioned in a previous post, we will be exploring these page experience ranking metrics individually and…

Tailor Your Web Page’s Look in the SERPs with Structured Data

Google Search results today are more than a page of blue clickable titles with grey text underneath. Now, you’ll see images, related questions, dropdowns, bold text, and video, all depending on your search query. This is made possible with a portion of embedded code on a webpage known as structured data. Structured data was introduced…

Audit Your Website’s Page Experience Signals in Preparation for Next Year

Update: A recently published FAQ from Google revealed that page experience signals will only apply to mobile search rankings upon their release in May 2021. On November 10th, it was announced via Google Search Central (formerly Google Webmasters), that page experience signals will become a factor in Google Search rankings in 2021. This change is…