Stock Image BINGO

Conference season seems to be here. I know my calendar is filling up quickly. One thing I love about conferences is seeing all kinds of businesses that I never knew existed. One of my guilty pleasures is then taking note of how many use the same stock imagery for their website, booth and other marketing…

What is Authorship Markup and What it Means for B2Bs

Authorship markup is a way to attribute certain content back to its author. Updated 11/17/11 – New information about authorship markup: Authorship Just Got Better Using existing standards for HTML5, the “rel” attribute is used by search engines to get more information about a certain link. In this case, rel=”author” is telling search engines who…

What You Should Know About Sitelinks

Have you ever heard of “sitelinks?” Sitelinks are those extra list of links that you see below a main search result in the Google search engine. [See my example of sitelinks below where I searched for “maine popcorn”] Google’s secret algorithm determines whether sitelinks will appear under a particular search result or not. The idea…

Do You Need a Mobile Version of Your Website?

It depends… Boy, we hear that a lot. I’m sure you’ve been hearing “this is the year of the mobile” for a few years now. Ho-hum, let’s just get on with it already! Is this the year you need to have a mobile version of your current business website? For starters, have you looked at…