Three Essential Ingredients for Creating Killer Content Online

One of the most crucial pieces of advice when it comes to online marketing and SEO is to create quality and engaging content.  Yet, this seems to be one of the biggest struggles for businesses and companies online.  Creating content doesn’t need to be overwhelming.  That’s why we’d like to share a few tips on…

Four Reasons Why WordPress is For More Than Just Blogging

Created in 2003, WordPress was first built to fill a need in the growing self publishing movement of the early 2000’s. Since then, WordPress has been downloaded more than 20 million times and powers nearly 20% of the internet. Its meteoric rise is the direct result of its use as a blogging platform, however over…

Yahoo Organic Traffic Changes

Your Yahoo! Organic Traffic Probably Saw a February Nose Dive, and it’s Not Your Fault If you’ve noticed a change in your organic Yahoo! traffic on Google Analytics, you’re not alone.  Starting in February of 2014, Yahoo! switched to secure data for their keywords, similar to Google Analytic’s ‘not provided.’ Yahoo! now sends data through…

3 Lessons from the NEMOA Spring Conference

A few weeks ago, I attended the National Etailing and Mailing Organization of America Spring Conference (http://nemoa.org/) in Boston. With a full schedule of keynote speakers and smaller sessions, it was a wonderful opportunity for networking and generating ideas. There were plenty of relevant discussions, but the most popular focused on ways to better engage…