In February of 2014, Google announced there would be modifications to conversion tracking in AdWords. If you have noticed new conversion column naming in AdWords and are wondering what the difference is between Converted Clicks and Conversions, then this post should shed some light on it. New Conversion Column Naming In the past, Google AdWords…
The Hall Blog
5 Aspects of Technical Search for Improved Website Health [infographic]
Performing SEO on a website is extremely important if that website is expected to rank and perform well within search engine results pages. But SEO isn’t just about keywords and search terms. In this infographic, we list five important elements that will help ensure that your website is: Found Healthy Indexable We’ll discuss the importance of robots.txt & XML…
Improving Page Speed Using Web Performance Best Practices
It seems like a no brainier, the faster the website the better. This is often an aspect of a site that is overlooked until it is a problem. Keeping your website optimized for speed can help give you an edge in your SERP ranking as well as provide a better user experience, decrease bounce rates…
Understanding the Audience Reports in Google Analytics
The Audience Reporting section of Google Analytics is used to identify the types of visitors coming to a website. Specific reports are used to break down visitors by age, gender, geographical location, device type, browser, operating system, and much more. Demographics Reports The Demographic Reports will help you break down your visitors based on their…