It seems like a no brainier, the faster the website the better. This is often an aspect of a site that is overlooked until it is a problem. Keeping your website optimized for speed can help give you an edge in your SERP ranking as well as provide a better user experience, decrease bounce rates…
The Hall Blog
Understanding the Audience Reports in Google Analytics
The Audience Reporting section of Google Analytics is used to identify the types of visitors coming to a website. Specific reports are used to break down visitors by age, gender, geographical location, device type, browser, operating system, and much more. Demographics Reports The Demographic Reports will help you break down your visitors based on their…
The Most Important Piece of Your Social Media Strategy Is…
We hear a lot on why your business needs to be participating in social media. Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, YouTube — if you listen to all the social media experts out there, you need them all. But of all the social networking components – all of your posts, content, and videos, know what…
6 Helpful Applications for Google AdWords Labels
Google AdWords labels (http://adwords.blogspot.co.uk/2012/04/slice-and-dice-your-data-using-adwords.html) can be used to assign tags to campaigns, ad groups, keywords, and ad copy variations. These labels allow users to parse account performance data, without using complicated Excel functions. Below are six practical ways to use AdWords labels to save time and monitor account performance: 1. Note Keyword Bid Adjustments Avoid redundancy in…