Having fresh content on your site is important; it keeps your audience interested and gives them a reason to return. Keeping everything current shows that you care about your website and visitors, while also maintaining professionalism. Too bad not everyone feels the same way. Below are 6 signs that your website content is dated (I…
The Hall Blog
5 Ways To Bring More Personality to Your Web Content
Yesterday, Sonia Simone wrote a fantastic blog post on Copyblogger called “The Simple 5-Step Formula for Effective Online Content.” She explains that the formula for effective content is “Education + Personality.” I completely agree with this idea; we are using content to learn something, but the personality part is key for us to be entertained…
Targeting Multiple Locations for Search – Microformats
This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich snippets) a data format embedded in a web page that can specify to Google the purpose of the content separately from the context or the…
How to Add a YouTube Video to Your Blog
Video is a great way to add more content to your website. This doesn’t mean you need to spend lots of money on professional videos. You can incorporate other videos that you see around the internet and add your reaction to them. YouTube is the largest video site in the world. There is already so…