Search Engine Land featured a great article this week “Building a Company with Social Media” discussing the ways Senior Level Executives, Marketing, Public Relations, and HR Personnel can use social media to meet their professional objectives. Here’s a quick recap: Senior Level – Top executives tend to be thought leaders. Utilizing a blog to promote…
The Hall Blog
What Does a Microsoft-Yahoo Mean to You?
By now you’ve already hear that Microsoft has made an incredible bid of $45 billion to pick up Yahoo. Some call it an offer Yahoo can’t refuse, but what does it mean for your business online? While in general monopolies have never proven to be great for the little guys, a combined Yahoo-Microsoft effort would…
Survey Your Readers: Creating A Poll Within Your Blog
We recently had a client approach us with a request, he was looking for an application or widget that would enable him to create a survey on his blog. The client was interested in learning which aspects of his business and website that his readers were actually interested in. What better way to find out…
Tip of the Day: Best Practices for Images
While Google may be blind, the text you put around images can help the robots see a little bit about what they’re missing. This helps broaden the search terms present on your pages, while building accessibility and popularity through Google’s image search tool. First, of course, is the ever popular ALT attribute for images. Making…