In every business, there are several peak seasons or times in the year when products or services become more popular. Identifying these seasonal trends is an important piece to any SEO strategy and can provide an edge over the competition. What is Seasonal SEO? A technique that can help bring more visibility to a website,…
The Hall Blog
Setting Up and Managing an Instagram Business Account (Part 3)
In our last installment of Setting Up and Managing an Instagram Business Account, we went over some of the basics of managing your account. In this week’s installment, we’ll dive into advertising on Instagram by explaining the basics of set up, campaign types, and targeting. Set Up To start, you are going to want to…
What is Google Optimize?
Last week, Google announced that its experimental testing platform, Google Optimize, is officially out of beta and available for free. This is great news for, well, everyone. Google Optimize puts robust testing and reporting features into the hands of everyday marketers and website managers. What previously required a developer can now be handled by anyone with…
Is Web Page Bloat Costing Your Site?
With faster devices and networks, websites can now focus on creating a rich user interface. This allows for an engaging website with all the bells and whistles that can capture and hold a user’s attention. However, it isn’t always that simple and can come with a cost, namely the site’s hosting, visitor’s data and bandwidth…