Over the past couple days a very serious security flaw has been discovered with Microsoft’s Internet Explorer Web Browser they are now calling the “Zero Day Exploit” (Read more about…
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5 Quick and Easy Steps to Figuring Out What Your Company Actually Does
In the last two posts, I talked about defining your company and delivering an honest message. Here are a few suggestions to putting those ideas into action. Toss the assumptions…
New for ’09 – A Trip Back to SEO Basics
Okay, so the New Year is in full gear and before we know it, we’ll have a month under our belts. Time to make sure our resolutions are in play,…
5 Tips to Take Charge of Your Social Media Strategy
Got your Facebook, LinkedIn, StumbleUpon, YouTube yet? What, you haven’t gotten any leads, ‘friends’, followers or subscribers? What’s going on here? Let’s take a step back. You Should Be Participating…
The Organic Search Chronicles, Part 1 – The Case for SEO
Alright, as promised yesterday, here begins my new mini-series surveying organic search marketing and the implications of this form of marketing on your business. Scores of information has been written…
In an Economic Downturn Your Customers Are Pure Gold
For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important…
Cheerleaders and What’s Hot in Social Network Marketing
I was recently asked to speak at a business group about business to business internet marketing and “the new hot topic called social marketing.” There is enough discussion about different…
Email Marketing is so NOT ‘out’
I had an interesting conversation with a client recently on their reservations about starting an email marketing campaign. They thought email marketing was ‘out’ and getting emails from companies was…
Butterflies in your Blogging Stomach
Having a business blog can be very important as a great way to direct traffic to your website, generate sales leads and make steps towards having people talking about you…
The Organic Search Chronicles, Part 2 – How Search Works
If the title of this post sounds familiar, it’s because I’m self-plagiarizing the content of my upcoming webinar of the same name. But lest you feel like you’re getting a…