Application Programming Interfaces, or APIs, can handle enormous amounts of data. The type of data can be pretty much anything, such as a product’s information and specifications, a user’s email address and phone number, the credit card used for a transaction, or a person’s social security number. Because APIs are used to handle publicly available…
Author: Hall
Marketing with First-Party Data — It’s Not as Scary as it Sounds
Creating and maintaining customer relationships has never been more important, especially with third-party cookies coming to a halt in (now) late 2023. As our paid marketing expert discussed in a recent blog, being prepared to effectively advertise without this data is crucial, but you need to know what to do and how to do it,…
5 Major Reasons Your Company Should Be Advertising on LinkedIn
Compared to other social channels such as Facebook or Instagram, LinkedIn is still relatively undiscovered by many advertisers. Even with 750 million+ members, many businesses remain blind to the advertising possibilities on LinkedIn. Here, we go over some of the main reasons this social platform is worth advertising on, especially for businesses within the B2B…
6 Ways to Showcase Your Customer Support Methods on Google
Gone are the days when people used to search through giant phone books to contact a company. Today, they search Google. When performing a search, it can be especially satisfying to find a company’s phone number highlighted in the search results, or a short-cut link to a company’s contact page. After all, saving time and…