Author: Hall

For the last two weeks, we’ve talked about how to get the gear to make a video and how to turn an idea into reality. Later today I’ll finally be presenting our webinar on using web video to tell your story, and today’s post is about how to get your video to do something once… Read more »

As I discussed last week, web video doesn’t require the same kind of equipment you need to shoot an amazing indie short. However, that doesn’t mean you get to skimp on the creativity! The blessing and curse of web video is that you have only 2-5 minutes to say what you’ve got to say. You… Read more »

Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. Outbound marketing is the term for interruption based marketing like television commercials, radio ads, newspaper articles, telemarketing etc. All of these marketing methods are built to interrupt people while they are trying… Read more »

In two weeks’ time I’ll be presenting Show Don’t Tell, Using Video to Tell Your Story and I felt like warming up to the event by writing a few posts on web video principles that will help you out if you’re thinking of getting involved in the video production process. The nice thing about web… Read more »