Competitor analysis is one of the first steps in the process of planning a paid search campaign. How do you win if you don’t know what your competitors are up to? Define Your Top Competitors Create a list of your direct competitors, and include those who may be perceived as competitors. Perform a search using…
Author: Hall
Why You Should Be Using Google Ads Scripts
The truth is, Google Ads scripts can seem very intimidating to someone without a coding background, and that’s why a lot of people tend to write them off. I’m here to tell you that they are not as complex as they seem. With Google Ads scripts, you can ultimately improve Google Ads account performance and…
4 Ideas for Using Dynamic Content in Email Marketing
In today’s email marketing climate, it should go without saying how important personalization is when advertising to your customers. Dynamic content is the content that changes within an email, allowing you to display personalized messages. This can be done with simple techniques like showing a subscriber’s name in an email or advanced techniques such as…
Google My Business Updates Take a Social Approach
Google My Business (GMB) is a free tool for businesses that has a positive impact on local SEO. Creating a Google My Business account allows a business to show up on Google Maps and have control over its listing. Additionally, its visibility will improve for increasingly popular location-based queries such as “the best beaches in…