SVGator: SVG Animation Made Easy

Scalable Vector Graphics (SVG) is the best format for web images. SVG format makes responsive design easy because images do not get pixelated and stay crisp regardless of screen size. Another advantage of SVG is a small file size. It takes less time for images to load which improves a website’s performance. SVG can be animated…

WordCamp Portland, Maine 2018

It is that time of year again, time for WordCamp Portland, Maine! In our 2017 WordCamp blog post, we discussed general information about what a WordCamp is and why you should attend. In this blog post, I will continue the discussion and provide updated information about this year’s Portland, Maine WordCamp. What is a WordCamp?…

The Value of Conversion Tracking

Your paid search campaigns are underway, and your website is getting traffic, but what are your goals? Do you want someone to contact you or sign up for a newsletter? Do you want visitors to make a purchase? One of the most important methods of measuring the success of online advertising is to create goals,…

Understanding How Your Users Navigate Your Site

We all have the best of intentions when doing most things and websites are no different. When creating an ongoing plan for how your site will function, from design and content to how you try to get users to contact you, there are often a set of directives or goals for the site to achieve.…