Over the past few years, there have been great strides in software and plugins that can help website owners understand their audience. It wasn’t too long ago when the only specific ways to determine success were through A/B testing or processes that took weeks and months to set up in order to track trends and…
Author: Hall
Ad Extensions You Should Be Using Today (Part 2)
Now that some of the basic ad extensions have been covered, we are going to dive into the other possible extensions that can really take your ad to the next level and help to meet those marketing goals you have set for your business. Affiliate Location Affiliate Location extensions are not to be confused with…
Ad Extensions You Should Be Using Today (Part 1)
Who wouldn’t want more real estate on their ads and to increase their click-through rate by several percentage points. This is where extensions come in and save the day by providing additional information to your online advertisement. Whether it is to give your ad greater visibility or provide relevance towards your business goals, extensions are…
Advertising on Amazon in 2018 – Part 2
In Part 1, we looked at the types of relationships that were required to advertise with Amazon. You need to establish a Vendor or Seller relationship to sell and advertise with Amazon. [Update: As of March 2018 Amazon is removing its Vendor Express program, which means there are now only 2 seller programs with Amazon:…