Search intent is a key component for Search Engine Optimization (SEO) to make sure you are targeting the correct user and space. In this blog post I will use one example to show how a key term can be used incorrectly and how to find an accurate match of terms and intent. What is Search…
Author: Hall
Optimizing Images for WordPress
The Problem Image quality vs. performance is a constant tradeoff that developers have faced since the early web. We all want beautiful large imagery that creates immersive multimedia experiences for our website users, but this comes at a significant cost. Not only do heavy image files lead to a slow/disjointed user experience leading to lower user…
Latest Google AdWords Updates for Spring 2017
Spring has sprung, and with it, a number of new updates are springing up across Google AdWords. Here are some of the latest Google AdWords updates we are excited for: New Remarketing Lists For Search Ads (RLSA) On May 1, 2017, Google AdWords announced the launch of its latest update, Similar To remarketing lists for…
Social Media Engagement – Timing is Everything, Sort Of
When is the best time to share on social media? With so many platforms for connecting with current and future customers these days, it can be extremely difficult to navigate how to best serve your customers through organic posts. Managing these networks and posting engaging content is already a difficult task, but knowing the right…