Half of the US population now owns a smartphone – up from just 38% in 2011. The mobile web marketing space is in a phase of rapid growth and it’s got business owners and marketers alike on their toes. We’re downloading more apps then ever before and spending more than 80% of time with our…
Author: Hall
Social Search. Who’s Winning? Google vs. Bing
We trust our family and friends – more than any advertisement or endorsement by a faceless reviewer. It’s human nature to listen to and trust the people we know. So it makes sense that organic search is evolving to be socially relevant. Back in 2009 both Bing and Google launched the “social search revolution.” Bing…
Google+ Local and Online Reputation
For this blog entry, I wanted to illustrate an entire Local Search Snapshot using one specific study done randomly to explain Google+’s new system for Local Search, and how it can affect any business’s online reputation. I will make four observations and explain their impact which can be common for any business, anywhere. Perhaps because…
5 Simple Things Nonprofits Didn’t Know They Could Do With Social Media
This week I was fortunate to work with a great room of local nonprofits on the current state of social media and how nonprofits are utilizing these tools. At the end of the event, I heard from a few of the attendees on how surprised they were at some of the things they can do…