Understanding where your leads come from is crucial for making smarter marketing decisions. If you’re using Gravity Forms to collect leads on your WordPress site, you have several options to track attribution, including UTM parameters, referral sources, and more. In this post, we’ll explore three methods to track attribution in Gravity Forms — from a…
Author: Mike Johnston
How Does the New Title System From Google Affect My WordPress Site?
Google has announced that it has created a new system for choosing titles for SERP listings in its search engine. The title of a SERP listing is represented by the blue text in the example below. It is typically the title tag on the page represented in the listing. The biggest change to the system…
Core Web Vitals That Will Affect Your Search Ranking
In May of 2020, Google announced a set of Core Web Vitals they will be using to measure the quality of user experience for websites they crawl. These are some essential metrics that are common and critical across all websites. A month later, Google announced adding page experience metrics to Search ranking signals based on…
Shedding Some Light on Structured Data, Schema Markup, and Rich Results in Google Search
What is structured data? What is schema markup? Why is schema.org important? What are rich cards? What is a rich snippet? What or who is JSON-LD? At first, it can be confusing when trying to wrap your head around what people are talking about regarding rich results on a Google SERP. Luckily, the landscape has…