The internet is changing, and fast. For years, the holy grail of digital marketing has been ranking high in Google’s traditional “10 blue links” search results. But with the rapid rise of AI, that landscape is shifting dramatically. Google’s new AI Overviews (and similar features from other platforms) are designed to provide direct answers, summarize…
Author: Mike Johnston
Beyond Code: How AI Tools like Cursor are Revolutionizing SEO
Okay, so here’s something that blew my mind recently. You know those AI coding tools like Cursor and Windsurf that all the developers are raving about? Well, turns out they’re not just for writing code. I’ve been experimenting with them for SEO work, and honestly, it’s been a game-changer. Let me walk you through what…
How to Track Lead Attribution in Gravity Forms
Understanding where your leads come from is crucial for making smarter marketing decisions. If you’re using Gravity Forms to collect leads on your WordPress site, you have several options to track attribution, including UTM parameters, referral sources, and more. In this post, we’ll explore three methods to track attribution in Gravity Forms — from a…
How Does the New Title System From Google Affect My WordPress Site?
Google has announced that it has created a new system for choosing titles for SERP listings in its search engine. The title of a SERP listing is represented by the blue text in the example below. It is typically the title tag on the page represented in the listing. The biggest change to the system…