No longer does your geographic area necessarily define your economic sector. Thanks to technology, you can define where you exist by vertical market and offering. You can create a hybrid business environment – a flexible, resilient sub-sector of the mainstream economy focused around your company. Your local economy is defined by all the businesses that…
The Hall Blog
Spring Inspirations: David Meerman Scott
So my calendar says Spring is here but the view out my window makes me think I am still stuck in a Maine winter. I’m so ready for Spring: color, energy and fabulous events, but Mother Nature is holding out on me… So to get all of us warmed up for Spring I have decided…
SEO is a Process Not a Project
In today’s challenging economy business owners realize having a website is simply not enough. In order to survive business websites need to be ahead of competitors in search engine results. Business owners may realize they need “SEO” to profit in sales, but what many web site owners do not realize is hiring a web developer…
Business Owners Need to be More Involved with their Marketing Strategy
Shifting Some More…. As I discussed last week, traditional marketing is dying and as the power shift to buyers takes place – another power shift is also occurring. This is the shift towards the businesses’ owners being forced to become more and more involved in their own marketing. In a traditional model, we would purchase…