For most business to business sales (B2B) or service firms, the greatest value they have is in their contact list. During any merger or acquisition, this is certainly one important factor in the valuation of the company. If, at acquisition, this is what is really valued, then why during the life of the business is…
The Hall Blog
Cheerleaders and What’s Hot in Social Network Marketing
I was recently asked to speak at a business group about business to business internet marketing and “the new hot topic called social marketing.” There is enough discussion about different elements of social network marketing and about how all them are the next big thing. What do I mean? How about these ones straight from…
The Organic Search Chronicles, Part 1 – The Case for SEO
Alright, as promised yesterday, here begins my new mini-series surveying organic search marketing and the implications of this form of marketing on your business. Scores of information has been written on this topic, some of the best by SEOMoz and Hubspot. Knowing I’m trodding down an already well-paved road, I’m going to focus on the…
New for ’09 – A Trip Back to SEO Basics
Okay, so the New Year is in full gear and before we know it, we’ll have a month under our belts. Time to make sure our resolutions are in play, right? Of course, it’s always harder to stay resolved that to get resolved, right? For us, our greatest commitment is providing better and more helpful…