Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user…
The Hall Blog
How To View Google Search vs Search Partners Data for AdWords
If you are targeting both Google Search and Search Partners in your Google AdWords campaigns, chances are you have probably wondered if there is a way to compare performance between the two networks. If you have not figured out how to do this yet, then keep reading to find out two different ways to view…
What is Sender Policy Framework (SPF)?
What is Sender Policy Framework (SPF)? The Sender Policy Framework (SPF) is an open standard specifying a technical method to prevent sender address forgery.[1] SPF was created in 2003 to help close loopholes in email delivery systems that allow spammers to “spoof” or steal your email address to send hundreds, thousands or even millions of…