As web design trends continually move toward a larger graphical dominance, developers need to consider the most effective techniques for dealing with responsive images, keeping in mind both performance and user experience. Performance is always a substantial consideration in the development process and images can greatly slow down page load times. The smaller the file size,…
The Hall Blog
Enabling Demographics and Interests Reports in Google Analytics
Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user comes…
How To View Google Search vs Search Partners Data for AdWords
If you are targeting both Google Search and Search Partners in your Google AdWords campaigns, chances are you have probably wondered if there is a way to compare performance between the two networks. If you have not figured out how to do this yet, then keep reading to find out two different ways to view…