Access to information is something we take for granted. The internet has only been (commercially) available for just over 20 years, and has come a long way in a pretty short time: from dial-up modems, to disc-based programs and video games, to the point where pretty much any electronic device has Wi-Fi (do refrigerators really…
The Hall Blog
Understanding The Google AdWords Conversion Window
The Google AdWords conversion window is the period of time between a customer clicking on your paid search ad to a conversion being recorded in AdWords. Advertisers have the option to edit conversion window settings for any of the webpages or phone call conversions that are being tracked. The default-setting in AdWords is tracking for a 30-day conversion…
Responsive Images in WordPress
As web design trends continually move toward a larger graphical dominance, developers need to consider the most effective techniques for dealing with responsive images, keeping in mind both performance and user experience. Performance is always a substantial consideration in the development process and images can greatly slow down page load times. The smaller the file size,…
Enabling Demographics and Interests Reports in Google Analytics
Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user comes…