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If you’re anything like us, the recent announcement of Google Wave leaves you salivating. Wave is Google’s new breakthrough email/blogging/twitter/facebook/project manager/IM technology, a landmark new product that Microsoft only wishes…

I have been fortunate enough to beat the streets recently and participate in some great events as a presenter or speaker, including the Maine Marketing Associations half day seminar on…

Reaching Baby Boomers Online A question I get often is people concerned about their target demographic not being online, for example Baby Boomers. We all know Baby Boomers are one…

In two weeks’ time I’ll be presenting Show Don’t Tell, Using Video to Tell Your Story and I felt like warming up to the event by writing a few posts…

Inbound Marketing is the term for the types of marketing efforts where you are being found by consumers when they are researching information. Outbound marketing is the term for interruption…

As I discussed last week, web video doesn’t require the same kind of equipment you need to shoot an amazing indie short. However, that doesn’t mean you get to skimp…

Everyone in SEO-land understands the most basic elements that are key to any optimization campaign, but Danny Dover at SEOmoz has some new insights on the old standards. Based on…

For the last two weeks, we’ve talked about how to get the gear to make a video and how to turn an idea into reality. Later today I’ll finally be…

The first thing I do every morning is check our Google Analytics and Feedburner stats. I like to see what things are working for us and what things are not…

We have spent the last 50 years moving away from personal interaction, starting with the age of TV and Radio. Marketing focused on selling to target audiences with little concern…