I think it is time the Elevator Pitch made a comeback! Your Elevator Pitch is what you would tell someone in an elevator about your company, your goals, your mission…
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The Marketing Shift: 5 Things Every CEO Should Consider
Being able to effectively market in the new research oriented, conversation marketing environment of the web must be a part of every B2B organization’s marketing strategy. We all recognize the…
WordPress Blog Training: Interacting with Bloggers
In this blog tutorial video, Fred from Hall shows you how to comment on blogs that you like, quote other bloggers in your WordPress blog, and contact bloggers for guest…
Explaining Inbound Marketing to anyone and Inbound Marketing Summit Notes
It is Fall. Times are hectic and changing. The internet is changing. It changes not only every day but with every second. We can easily get lost in what is…
Why Campaign Tagging is Important for Email Marketing
Campaign Tagging is a great way to track results of your your Email Marketing efforts within Google Analytics. By tagging your links, you gain a broader, more full picture of…
Inbound Marketing Summit – Day One Recap
Inbound Marketing Summit Boston Recap of Day One: Trusting the Conversation Strategy Deeper (Or, What Matters in Social Media and Terms We Hear Too Much) Yesterday was jammed pack full…
Inbound Marketing Summit – Day Two Recap
This is Not Important I want to start this with how Chris Brogan ended the Inbound Marketing Summit. This is not important. Social media tracking, measuring, planning, techniques is not…
Big Ideas Shared at #tbc09
Yesterday The BIG Conference came to Portland, Maine on a drizzly and chilly October morning. Iffy weather did little to keep down a lively and engaged crowd from across Maine…
Search Engine Optimization FAIL: An SEO Horror Story
It’s almost Halloween, kids, so I thought I would share a scary SEO disaster tale to get you in the Halloween spirit. Listen (er, read) closely and be very afraid,…
1 Week Following #seo on Twitter
After The Big Conference last week here in Portland, I had the idea of changing what I’ve been doing on Twitter a little and start following conversations about SEO on…