Nearly every website you use can be broken down into two parts: a frontend and a backend. When you first type in the URL of your favorite website and it loads, you’re presented with images, texts, links, and maybe videos. Click on a link and it takes you to another page that might consist of…
Author: Hall
“Discover” New Customers with Google Discovery Ads
The Discovery ads concept was first introduced at Google Marketing Live in 2019, and these ad formats are now available to advertisers. The native ad format is visually rich, and targeting is powered by user intent instead of keywords. Google uses past site visits, app downloads, video views, and map searches to derive targeting signals…
How to Optimize for Google Shopping’s Free Product Listings
Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
The Importance of Two-Factor Authentication
What’s the Purpose of Two-Factor Authentication? Two-Factor Authentication (2FA) works as an extra layer of security online. It’s used to make sure that people trying to gain access to an online account are who they say they are. How Two-Factor Authentication Works First, a user logging into an account will enter their username and password.…