Google AdWords to Delete Old Keywords and Ads

Have you seen Google AdWords’ recent notification about the deletion of inactive ads and keywords? The notification states that starting March 23, Google will be “deleting your ads and keywords that have never accrued any impressions and have been removed for more than 100 days.” If you are new to AdWords, this information may be…

How to Manage Duplicate Google Places Listings

At this point you probably know all too well the role Google Places listings play in providing visibility to businesses, products, brands, artists, and organizations. A properly set up and maintained Google Places listing can lead to increased traffic and more sales/inquires. As good as that sounds, maintaining a Google Places listing can be challenging…

Understanding Product Types in WooCommerce

If you manage a WordPress e-commerce site, it’s more than likely that you’re using WooCommerce to manage your products and inventory. Out of the box, WooCommerce comes with some powerful tools for promoting and describing your products, however, at first glance it may be difficult to determine which type of product pages you should be…

Associate Google Analytics and WMT for Simplified Insights and Reporting

Google Analytics (GA) and Google Webmaster Tools (WMT) provide a wealth of information about website usage by visitors and the Googlebot respectively. When used individually, account holders can see key visitor metrics using GA and uncover issues that may be negatively impacting website health in WMT. While using each of these products individually is great, combining them…