Internal links are links that point from one page on a website to a different page on the same website. For internal links, the source domain and target domain are the same. They are commonly used in the site’s navigation, and help users to navigate from one area of the site to another. In addition,…
Category: Organic Search (SEO)
Maintaining an Editorial Calendar for Your Blog
Creating an editorial calendar is crucial for maintaining an up-to-date blog. Sustaining a blog keeps viewers interested in the products and services your business offers while providing a great place to generate new content for SEO purposes. A blog post produces a substantial amount of text that an SEO team can optimize to try to…
What is HTML Ratio and How Does It Affect My Site?
Although most search engines don’t explicitly consider a website’s text to HTML ratio as a factor when determining page ranks, maintaining a healthy range does benefit a number of other factors that do play a significant role in search engine results. What is the text to HTML ratio? Quite simply, HTML ratio is the proportion…
Landing Page Performance as a Better SEO Metric
When it comes to SEO reporting, most people like to focus on a single metric – the keywords that are ranking and how high they rank. It makes sense, because the way people find you in search engines is through keywords. Theoretically the more keywords you rank for and the better your rankings are for…