Cumulative Layout Shift (CLS) is the measurement of unexpected movements on a page as new content loads. If you’ve ever visited a page and had what you were reading suddenly shift due to an image loading or a pop-up appearing, you’ve seen it in action. CLS is one of Google’s new Core Web Vitals –…
Category: Organic Search (SEO)
Enhance Your Local SEO as Brick and Mortar Businesses Reopen
People are gathering, and storefronts are opening at greater capacities. With this in mind, it is an ideal time to evaluate your local SEO strategy and develop a plan for improving your impact in local search. Below are three places where you can focus your efforts. Create Meaningful, Localized Content for Your Website One way…
Boost Your Visibility and Local Presence with Google My Business
Now, more than ever, companies should understand the value of having a completed Google My Business (GMB) profile, as they have become more and more crucial to gaining visibility on Google and improving local SEO. In a time when Google is the new Yellow Pages, optimizing your profile (or claiming your profile if you haven’t…
Google’s Passage Ranking Launched in February: Here’s What That Means
Quietly announced via the Google Search Liaison Twitter account, Google’s passage ranking launched in the US on February 11th, 2021. This isn’t a ranking factor that will drastically impact your traffic, but it certainly pertains to SEO and is something to be informed about. Below, we’ll go over what passage ranking is and what you…