Google Search results today are more than a page of blue clickable titles with grey text underneath. Now, you’ll see images, related questions, dropdowns, bold text, and video, all depending on your search query. This is made possible with a portion of embedded code on a webpage known as structured data. Structured data was introduced…
Category: Organic Search (SEO)
Audit Your Website’s Page Experience Signals in Preparation for Next Year
Update: A recently published FAQ from Google revealed that page experience signals will only apply to mobile search rankings upon their release in May 2021. On November 10th, it was announced via Google Search Central (formerly Google Webmasters), that page experience signals will become a factor in Google Search rankings in 2021. This change is…
How COVID-19 Has Changed Google My Business
Much like any other year, 2020 has been full of innovation from Google. Unlike previous years, though, much of this was born out of necessity for the cultural shift we’ve been living through. Although there has been a slight tilt back to in-person shopping and dining, it is evident that eCommerce, or a hybrid of…
Shedding Some Light on Structured Data, Schema Markup, and Rich Results in Google Search
What is structured data? What is schema markup? Why is schema.org important? What are rich cards? What is a rich snippet? What or who is JSON-LD? At first, it can be confusing when trying to wrap your head around what people are talking about regarding rich results on a Google SERP. Luckily, the landscape has…