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It is time to start thinking seriously about your social media campaign and how it can partner with your organic search efforts. Search engines see inbound links as a vote…

I don’t think I can ever stress just how important it is to build your list organically to make sure your email marketing campaign is a success. You are taking…

Video has evolved. No longer only associated with television, video has made its impact on the web in various forms. Whether it’s user-uploaded video clips (YouTube) or full episodes of…

Here we go again. Facebook announced today that they are changing their layout (again)… The change is set for next Wednesday and I am expecting it to take about a…

Business To Business (B2B) Services Buyers and Consumer Product Buyers (B2C) have different perspectives on the purchasing process because they are in two completely different places emotionally. Research buying in…

The Marketing Power Shift – From Sellers To Buyers The power to deliver your marketing message is no longer in your hands. The buyer is now much more powerful than…

I am a non runner and I have signed up to do a half marathon in April. I have been training for months now and just had that epiphany last…

According to Facebook, they have seen five different security threats within the past couple weeks. These security threats are attempting to steal the identity of the friends, fans, and other…

During the past few installments I’ve laid the groundwork for the discussion I’m going to get into today — I’ve made the case for SEO and I’ve explained how search…

Shifting Some More…. As I discussed last week, traditional marketing is dying and as the power shift to buyers takes place – another power shift is also occurring. This is…