Have you ever heard of Affiliate Marketing? It is becoming increasingly popular. Affiliate marketing is one way that some businesses and individuals are monetizing their website. Affiliate marketing is when…
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Content Marketing – Reporting vs. Thought Leadership
We talk all the time about creating content for your website. Search engines love content. It helps them understand what it is you do, what your website is about and…
How to Add a YouTube Video to Your Blog
Video is a great way to add more content to your website. This doesn’t mean you need to spend lots of money on professional videos. You can incorporate other videos…
Targeting Multiple Locations for Search – Microformats
This week I was chatting with my Hall colleague, Mike Johnston, about targeting multiple locations for search, and asked if he was familiar with using microformats (also known as rich…
5 Ways To Bring More Personality to Your Web Content
Yesterday, Sonia Simone wrote a fantastic blog post on Copyblogger called “The Simple 5-Step Formula for Effective Online Content.” She explains that the formula for effective content is “Education +…
6 Signs Your Website Content is Dated
Having fresh content on your site is important; it keeps your audience interested and gives them a reason to return. Keeping everything current shows that you care about your website…
Tips to Protect Yourself Online
The internet is an amazing thing. It helps up keep in touch, connect, learn and share. It can make our lives easier but as all of us have learned at…
What NOT to do with your business website
When visitors come to your website they’ll see the design, they will consume the content and if they like what they see on the home page or entry page, there’s…
Can I Copy from Word and Paste into My Blog?
You CAN but you may not want to. It is exciting that more and more businesses are getting into blogging. It is a great way to add more content to…
The Big Decision: Static or Dynamic?
When you are getting ready to build a new site or redesign your current one there are a lot of decisions that you will need to make – what it…