We here at Hall are big fans of Google Analytics. Why have a website and not know what it is doing? We feel the same way about all internet marketing…
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What is Facebook Newsfeed Optimization?
There is a lot of talk about Facebook Newsfeed Optimization and Social Media Optimization going on. Some are saying it is as important as SEO. I can’t say I agree…
Should You Think Like a Print Marketer for Internet Marketing Success?
I remember taking a marketing class at UNH and one of the questions on a test was: You need to place an ad for a new golf ball your company…
How do I get people to convert on my site?
The above is a common question asked by many business owners about their websites. The simplest answer is to create a user conversion strategy that you test and improve over…
Schedule Your Site Crawls Regularly
What does it mean to crawl a website? A website crawler is a program that indexes all the pages of a website and generates an XML Sitemap of the site…
Find What Facebook Pages Like Your Facebook Business Page
Creating a Facebook page for your business is a pretty good idea; most of the world seems to be on it, public business pages are indexed by search engines and…
How Many Twitter and Facebook Accounts Should My Business Have?
We actually get this question pretty often from small and medium sized clients alike (B2B and B2C clients too), so I wanted to share with you our opinion on how…
What is Conversion Rate Optimization?
By now we know what your conversion rate is right? The number of people that visit your site is not nearly as important as the people that do something on…
Matt Cutts Live, YouTube Live Streaming and Google Correlate
So there I was playing Farmville/Gagaville while tweeting and not doing any work and I saw this tweet from Matt Cutts. Well hey… that sounds interesting. So I Skyped my…
What is Quality Score?
In paid search (pay-per-click/PPC), like Google Adwords, there is a number that indicates the quality of the keywords you are using and affects it’s ranking and cost-per-click (CPC). The quality…