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Author: Mike Johnston

Blog Series On All Things Google Analytics

How to Identify and Filter Bad Referrals in Your Google Analytics Data

February 6, 2015 by Mike Johnston

If you are a site owner or marketer you have most likely seen a few odd referrals in your acquisition reports recently from websites that don’t seem to add up. Some of the biggest offenders you may have noticed are buttons-for-website.com and variations of makemoneyonline.com. What Are These Referrals? These sites are not actual referrals;… Read more »

Blog Series On All Things Google Analytics

How to Add Secondary Dimensions to Google Analytics Custom Reports

November 12, 2014 by Mike Johnston

When looking at any default report in Google Analytics, you will notice that you have the option to pivot tables by primary and secondary dimensions, allowing for a more granular breakdown of information. However, if you have ever created a Custom Report in Google Analytics, you may have noticed that even if you choose a… Read more »

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Tracking Multiple Domains or Subdomains Under the Same Google Analytics Web Property

August 22, 2014 by Mike Johnston

Sometimes it is necessary to have multiple domains or subdomains under the same Google Analytics web property. Whether it is a separate cart installation for your web store, a blog hosted on another server, or an internal portal you may want to track usage of. Google Analytics out of the box is only setup to… Read more »

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Is There a Mobile Experience Update Coming to the Google Algorithm?

August 15, 2014 by Mike Johnston

Is There a Mobile Experience Update Coming to the Google Algorithm? The question has to be asked: Is there a big update coming this fall to the Google algorithm focused around the mobile experience? Google usually puts out a bunch of updates to their algorithm every fall. In recent years we have seen Penguin 3.1,… Read more »

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