When looking at any default report in Google Analytics, you will notice that you have the option to pivot tables by primary and secondary dimensions, allowing for a more granular breakdown of information. However, if you have ever created a Custom Report in Google Analytics, you may have noticed that even if you choose a…
Author: Mike Johnston
Tracking Multiple Domains or Subdomains Under the Same Google Analytics Web Property
Sometimes it is necessary to have multiple domains or subdomains under the same Google Analytics web property. Whether it is a separate cart installation for your web store, a blog hosted on another server, or an internal portal you may want to track usage of. Google Analytics out of the box is only setup to…
Is There a Mobile Experience Update Coming to the Google Algorithm?
Is There a Mobile Experience Update Coming to the Google Algorithm? The question has to be asked: Is there a big update coming this fall to the Google algorithm focused around the mobile experience? Google usually puts out a bunch of updates to their algorithm every fall. In recent years we have seen Penguin 3.1,…
Enabling Demographics and Interests Reports in Google Analytics
Introduction to Demographics and Interests Reporting What is DoubleClick? DoubleClick is a remarketing platform that Google uses to track users on the web in order to get a better picture of their browsing habits. Paid Search advertisers can use this remarketing platform to entice current customers to return to their sites. If a user comes…