For this exercise, you’ll need to have a website with Google Analytics installed and a custom 404 page with a unique page title distinguishing it from other pages. How do you know if you have Google Analytics and a custom 404 page set up? First visit GA Check for Google tracking verification. For the 404…
Category: Organic Search (SEO)
Internal Link Building Tips for E-commerce SEO
When executed effectively on an eCommerce site, internal link building can play a significant role in improving SEO. The idea of internal linking can be thought of as linking from one page on your site to relevant information on another of your pages by means of a hyperlink. Having a healthy link building strategy not only improves user navigation, but also…
Looks Can Only Get You So Far
“We need a new website. Ours is so old.” – This is a relatively common sentiment in the online development and marketing industry. While there are a good amount of “old” websites still out on the web, the most recently created sites are developed with current and future trends in mind, primarily concerned with the…
3 Ways to Get More out of Your SEO Yoast Plugin
Note: this is an updated version of the blog post originally posted July 11, 2014. By now the WordPress SEO plugin, Yoast is probably old news to you. It helps demystify your website’s SEO with its traffic light inspired page grades and foregoes the need to write code to optimize your site’s pages. Simply enter…