Note: this is an updated version of the blog post originally posted July 11, 2014. By now the WordPress SEO plugin, Yoast is probably old news to you. It helps demystify your website’s SEO with its traffic light inspired page grades and foregoes the need to write code to optimize your site’s pages. Simply enter…
Category: Organic Search (SEO)
Optimizing eCommerce Product Pages
There are several elements that make up a well-optimized E-commerce product page. These elements can help create a compelling shopping experience for the consumer and can also lead to increased conversions. Use Unique Product Descriptions A unique product description entices future customers, differentiates you from dealers of similar products, and provides some critical SEO benefits.…
Calculating the Value of a Keyword
Ever since Google decided to hide keyword data using secure searches, SEOs have been struggling to get the same insight that used to be so readily available in Google Analytics. While we’ll probably never have the level of insight we had with the exact keyword data straight from the source, we do have a few…
Use Open Graph Tags To Customize Your Site’s Appearance in Facebook
When viewing a page’s source code, it can be tempting to glance at terms like ‘og:title’ and ‘og:description’ and surmise that they refer to your on-page SEO being implemented properly. These og meta tags are not, however, having to do with standard SEO and how search engine crawlers will interpret the content. Instead, these are…