“We need a new website. Ours is so old.” – This is a relatively common sentiment in the online development and marketing industry. While there are a good amount of “old” websites still out on the web, the most recently created sites are developed with current and future trends in mind, primarily concerned with the…
Category: Organic Search (SEO)
3 Ways to Get More out of Your SEO Yoast Plugin
Note: this is an updated version of the blog post originally posted July 11, 2014. By now the WordPress SEO plugin, Yoast is probably old news to you. It helps demystify your website’s SEO with its traffic light inspired page grades and foregoes the need to write code to optimize your site’s pages. Simply enter…
Optimizing eCommerce Product Pages
There are several elements that make up a well-optimized E-commerce product page. These elements can help create a compelling shopping experience for the consumer and can also lead to increased conversions. Use Unique Product Descriptions A unique product description entices future customers, differentiates you from dealers of similar products, and provides some critical SEO benefits.…
Calculating the Value of a Keyword
Ever since Google decided to hide keyword data using secure searches, SEOs have been struggling to get the same insight that used to be so readily available in Google Analytics. While we’ll probably never have the level of insight we had with the exact keyword data straight from the source, we do have a few…