eCommerce sales in 2020 are experiencing an unprecedented rise in growth due to the COVID-19 pandemic. With consumer shopping shifting from in-store to online, retailers face an increasingly crowded digital marketplace. In an effort to help retailers gain visibility, Microsoft has now opened up the Bing Shopping tab to free product listings on the heels…
Category: Organic Search (SEO)
How to List Your Products on Google Shopping for Free
In April 2020, Google announced it’s now free to sell on Google Shopping. Previously, Google Shopping listings only consisted of paid advertisements. Now, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. Before you can take advantage of…
How to Optimize for Google Shopping’s Free Product Listings
Google has rolled out a new program called Surfaces Across Google, which can be used by anyone who creates or currently has a Google Merchant Center account. With this tool, you can sell your products for free within the Google Shopping tab. With the free exposure of your products to millions of people every day,…
Maintain SEO During a Site Location and Platform Change
When a website undergoes any type of change, we don’t want it to lose the organic traffic and domain authority it has earned over the years. With this in mind, we take steps to best maintain its SEO. The process differs from site to site and also depends on the scope of a project. However,…